Staging an awesome inbound marketing stratagy
Bringing the Customer to you
Inbound marketing brings the customer to you instead of you looking for them.
Building a Sales Funnel
Inbound marketing not only attracts customers to your site but it helps set up a well thought out plan to move them through your sales funnel to get them to become a brand advocate.
With a clear plan inbound marketing can build a buyer persona to help narrow down your ideal customer and produce content to attract them.
Watch as strangers become a customers with the power of reports. Every step and interaction is tracked and logged so you can see the return on investment down to each customer.
What is it about your company that is unique? We will work with your company to come up with a look and idea that allows customers to be excited about your company. With a brand that shows the correct personality it is more trustworthy and leads to better sales.
Attract, Convert, Close and Delight
Attract: Attract your ideal customer or buyer persona by creating content that’s valuable and easy for them to find.
Convert: Once you’ve got visitors to your site, the next step is to convert those visitors into leads by gathering their contact information.
Close: Once you’ve attracted the right visitors and converted the right leads, you need to transform those leads into customers with targeted, automated email nurturing and social media interaction.
Delight: Using context and personalization to deliver tailored messages, continue to engage with, delight, and (hopefully) upsell your current customer base into happy promoters of your company.
Your website can be a brochure with the usual “About Us” and “Contact Us” pages or it can drive customers and sales? Our passion is to transform your website into a lead generation machine that then leads to sales which then leads to value.
Social Media Campaigns
Social Media engages customers everywhere and at all times during the day. Gone are the days of test bars from 10pm to 6am on the tube television. Marketing and social go hand-in-hand now and if you want to engage customers then social media has to be part of the plan.
Target your Voice!
Inbound marketing earns the attention of a customer and makes the company easy to be found by producing specific and tailored content for a target customer.
Turning Up the Volume with Inbound Marketing
We specialize in aligning your marketing efforts with as much precision as an engineer picking out an 80hz frequency. Instead of buying ads, buying email lists, or cold calling, inbound marketing focuses on creating educational and usable content that pulls customers toward your website through content, blogging, social media, and offers. Just like watching meters on a console we can watch prospects turn to contacts, contacts turn to bids and bids turn to jobs.